Question 1

marketing involves developing a unique mix of goods and services for each individual customer.

Accepted Answer

A)  One-to-one
B)  B2B
C)  Usage
D)  VolumeE) C) and D)
F) B) and C)

Question 2

Population growth and changing demographics are examples of the _______business environment that can have an effect on sales.

Accepted Answer

A)  economic
B)  social
C)  technological
D)  competitiveE) None of the above
F) A) and D)

Question 3

Holly is a sophomore in college considering a degree in marketing.She has asked several friends for advice and their comments are listed below.Which of these comments is the most accurate?

Accepted Answer

A)  You should major in marketing only if you want to work in advertising or personal selling.
B)  Marketing offers business students a wide array of career options.
C)  Majoring in marketing rules out a meaningful career with a non-profit organization.
D)  Marketing is a career that offers stability,good pay and ample employment opportunities.Marketing activities today are essentially the same as they were several decades ago.E) A) and D)
F) All of the above

Question 4

When setting the price for a product or service your price needs to:

Accepted Answer

A)  cover all the costs of your product or service.
B)  be close to what your competition charges.
C)  be lower than your competition.
D)  be higher than your competition.E) C) and D)
F) A) and D)

Question 5

Unlike advertising,which is part of the promotional component of the marketing mix,personal selling is considered to be part of the distribution function.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following refers to the process of dividing the total market into several groups with similar characteristics? Market:

Accepted Answer

A)  segmentation.
B)  partitioning.
C)  discrimination.
D)  differentiation.E) A) and B)
F) A) and C)

Question 7

Relationship marketing depends on understanding consumers and responding quickly to their wants and needs.

Accepted Answer

A) True 
 B)False

Question 8

The idea behind customer relationship management is to enhance customer satisfaction and stimulate long-term customer loyalty.

Accepted Answer

A) True 
 B)False

Question 9

In addition to listening to customers,marketing researchers should pay attention to what other groups?

Accepted Answer

Employees,shareholde...

Question 10

The greatest marketing need during the production era was for:

Accepted Answer

A)  service after the sale
B)  getting closer to the customer
C)  less expensive distribution and storage
D)  knowing where to advertiseE) C) and D)
F) None of the above

Question 11

Business-to-business markets tend to be geographically concentrated.

Accepted Answer

A) True 
 B)False

Question 12

By employing a relationship marketing strategy,Jocelyn found success as an entrepreneur.The goal of this strategy is to:

Accepted Answer

A)  target large market segments of potential customers by working closely with a variety of suppliers.
B)  use radio and television advertising to attract new customers.
C)  work closely with existing customers to better satisfy their wants and needs.
D)  communicate to buyers the advantages offered by your firm's low prices and standardized products.E) A) and D)
F) B) and C)

Question 13

The factor that determines whether a product is classified as a consumer product or an industrial product is:

Accepted Answer

A)  whether the good is new or used.
B)  what the company CEO decides.
C)  the end use of the product.
D)  the decision-making process used to purchase the good or service.E) A) and D)
F) A) and B)

Question 14

The most important component of the marketing mix is the actual production,or manufacturing,of the product.

Accepted Answer

A) True 
 B)False

Question 15

A _______orientation refers to the process of determining the wants and needs of customers and then providing goods and services to meet their expectations.

Accepted Answer

A)  production
B)  profit
C)  market share
D)  customerE) A) and D)
F) C) and D)

Question 16

Sales representatives at the HomeWork Helper Appliances Store work hard to develop a close relationship with their customers and to provide satisfaction even after the sale.These efforts by HomeWork Helper's sales personnel are part of the marketing process.

Accepted Answer

A) True 
 B)False

Question 17

The focus of the production era was on distribution and advertising.

Accepted Answer

A) True 
 B)False

Question 18

Target marketing is a business strategy that focuses a firm's marketing efforts towards a potentially profitable segment of a larger market.

Accepted Answer

A) True 
 B)False

Question 19

It is the job of marketers today to persuade consumers to buy the goods and services they have available to sell.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following describes the time period immediately after the development of mass production assembly lines?

Accepted Answer

A)  Selling era
B)  Production era
C)  Marketing era
D)  Customer relationship eraE) A) and B)
F) B) and C)

Exam 14: Marketing: Helping Buyers Buy

Business-to-business markets tend to be geographically concentrated.

Correct AnswerverifiedShow Answer

Sales representatives at the HomeWork Helper Appliances Store work hard to develop a close relationship with their customers and to provide satisfaction even after the sale.These efforts by HomeWork Helper's sales personnel are part of the marketing process.

Correct AnswerverifiedShow Answer

By employing a relationship marketing strategy,Jocelyn found success as an entrepreneur.The goal of this strategy is to:

Correct AnswerverifiedShow Answer

The idea behind customer relationship management is to enhance customer satisfaction and stimulate long-term customer loyalty.

Correct AnswerverifiedShow Answer

Holly is a sophomore in college considering a degree in marketing.She has asked several friends for advice and their comments are listed below.Which of these comments is the most accurate?

Correct AnswerverifiedShow Answer

It is the job of marketers today to persuade consumers to buy the goods and services they have available to sell.

Correct AnswerverifiedShow Answer

Which of the following refers to the process of dividing the total market into several groups with similar characteristics? Market:

Correct AnswerverifiedShow Answer

Target marketing is a business strategy that focuses a firm's marketing efforts towards a potentially profitable segment of a larger market.

Correct AnswerverifiedShow Answer

The focus of the production era was on distribution and advertising.

Correct AnswerverifiedShow Answer

In addition to listening to customers,marketing researchers should pay attention to what other groups?

Correct AnswerverifiedEmployees,shareholde...View AnswerShow Answer

marketing involves developing a unique mix of goods and services for each individual customer.

Correct AnswerverifiedShow Answer

When setting the price for a product or service your price needs to:

Correct AnswerverifiedShow Answer

A _______orientation refers to the process of determining the wants and needs of customers and then providing goods and services to meet their expectations.

Correct AnswerverifiedShow Answer

Relationship marketing depends on understanding consumers and responding quickly to their wants and needs.

Correct AnswerverifiedShow Answer

The factor that determines whether a product is classified as a consumer product or an industrial product is:

Correct AnswerverifiedShow Answer

The greatest marketing need during the production era was for:

Correct AnswerverifiedShow Answer

Population growth and changing demographics are examples of the _______business environment that can have an effect on sales.

Correct AnswerverifiedShow Answer

Unlike advertising,which is part of the promotional component of the marketing mix,personal selling is considered to be part of the distribution function.

Correct AnswerverifiedShow Answer

Which of the following describes the time period immediately after the development of mass production assembly lines?

Correct AnswerverifiedShow Answer

The most important component of the marketing mix is the actual production,or manufacturing,of the product.

Correct AnswerverifiedShow Answer

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Employees,shareholde...
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