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As your textbook explains, studies have found that public speakers will usually be more persuasive when they


A) use specific evidence.
B) use evidence from credible sources.
C) use evidence that is new to the audience.
D) all of the above.
E) a and b only.

F) A) and E)
G) A) and C)

Correct Answer

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As your textbook explains, when you use evidence in a persuasive speech, you should


A) use evidence from credible sources.
B) tell the audience what the evidence proves.
C) choose evidence that is familiar to the audience.
D) all of the above.
E) a and b only.

F) A) and C)
G) B) and C)

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The red herring fallacy is often known by its Latin name, post hoc, ergo propter hoc.

A) True
B) False

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What many teachers refer to as source credibility was called ethos by Aristotle.

A) True
B) False

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Physical attractiveness and charisma are the most important factors affecting a speaker's credibility.

A) True
B) False

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Research has shown that speakers with high initial credibility need to use more evidence than speakers with low initial credibility.

A) True
B) False

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What contemporary researchers term credibility, Aristotle termed


A) ethics.
B) logos.
C) ethos.
D) pathos.
E) credos.

F) C) and D)
G) A) and E)

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According to your textbook, the following statement is an example owhat type ofallacy? We have only two choices. Either we agree to a 25 percent increase in the price ofood in the school cafeteria, or we'll have to close the cafeteria for good.


A) circular generalization
B) erroneous principle
C) invalid analogy
D) either-or
E) appeal to novelty

F) B) and E)
G) B) and C)

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According to your textbook, the following statement is an example owhat type ofallacy? The U.S. Constitution is a relic othe past. We should feel free to change it whenever we want, because new ideas will always serve us better than old principles.


A) appeal to tradition
B) false induction
C) slippery syllogism
D) appeal to novelty
E) hasty generalization

F) A) and E)
G) B) and D)

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Research indicates that listeners are more likely to be persuaded by evidence that is new to them than by facts and figures they already know.

A) True
B) False

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Which othe following is recommended in your textbook as a way to enhance your credibility in a persuasive speech?


A) Establish common ground with your audience.
B) Avoid talking about your personal knowledge of the topic.
C) Relate the topic to the audience in your introduction.
D) all of the above
E) a and b only

F) B) and D)
G) A) and E)

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As your textbook explains, when using emotional appeal in a persuasive speech, you should


A) make sure it is appropriate to your speech topic.
B) use it in combination with evidence and reasoning.
C) supplement it with causal reasoning.
D) all of the above.
E) a and b only.

F) A) and B)
G) B) and E)

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According to your textbook, the following statement is an example owhat type ofallacy? Iyou want the most reliable air conditioner, you always should buy the newest model.


A) red herring
B) slippery slope
C) hasty reasoning
D) appeal to novelty
E) bandwagon

F) A) and C)
G) C) and D)

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According to your textbook, the following statement is an example oreasoning from _______________ . In Montana an infant's underactive thyroid went undiagnosed for three months because oa medical laboratory testing error. In Louisiana a 26-year-old woman died because a medical laboratory inaccurately analyzed a mole that had been removed from her neck as noncancerous. And in California a teacher lost his life to a rare form opneumonia when a medical laboratory confused his test results with those oanother person. We can see, then, that inaccurate medical lab tests are a problem throughout the United States.

Correct Answer

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An advantage ousing emotional appeal in a persuasive speech is that it frees you from using facts and logic.

A) True
B) False

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Aristotle used the term pathos for what modern students ocommunication refer to as emotional appeals.

A) True
B) False

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According to your textbook, it is especially important to use evidence in a persuasive speech in order to


A) reinforce your competence on the topic.
B) establish common ground with your audience.
C) answer listeners' objections to your position.
D) generate goodwill among your audience.
E) reinforce your reasoning.

F) All of the above
G) A) and E)

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As your textbook explains, it is unethical to use vivid, richly textured examples to generate emotional appeal in a persuasive speech on a question opolicy.

A) True
B) False

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Which othe following is recommended in your textbook as a way to enhance your credibility in a persuasive speech?


A) Avoid the use of reasoning by analogy.
B) Deliver your speeches with genuine conviction.
C) Make frequent use of visual aids.
D) all of the above
E) a and c only

F) D) and E)
G) A) and E)

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The following statement is an example oreasoning from analogy: "Iyou can make great tacos, you can make great enchiladas."

A) True
B) False

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