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Multiple Choice
A) determined by a consumer's income.
B) determined by the price of the product.
C) a measure of one's preference or taste for it.
D) constant as one consumes more units of it.
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Multiple Choice
A) total utility stops increasing.
B) marginal utility begins to diminish.
C) marginal utility stops increasing.
D) total utility reaches zero.
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Multiple Choice
A) marginal utility for four pizza slices is negative.
B) total utility for five pizza slices is negative.
C) marginal utility is positive for the fourth slice and negative for the fifth slice.
D) marginal utility for the fourth slice is the largest among all slices.
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Multiple Choice
A) decrease due to the income effect.
B) decrease due to the substitution effect.
C) increase due to the income effect.
D) increase due to the law of diminishing marginal utility.
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Multiple Choice
A) sensitivity of consumer purchases of a good to changes in the price of that good.
B) change in total utility obtained by consuming one more unit of a good.
C) change in total utility obtained by consuming another unit of a good divided by the change in the price of that good.
D) total utility associated with the consumption of a certain number of units of a good divided by the number of units consumed.
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True/False
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Multiple Choice
A) decreased absolute total expenditures on health care.
B) resulted in consumers directly paying less than the full price of health care.
C) increased the marginal utility of health care services.
D) made no change in health care consumption.
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Multiple Choice
A) utility maximization.
B) opportunity cost.
C) revenue potential.
D) utility.
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Multiple Choice
A) Marginal utility is the cumulation or summation of total utility.
B) Total utility is the cumulation or summation of marginal utility.
C) Total utility is the product of multiplying price times marginal utility.
D) Total utility is the change in marginal utility as quantity consumed increases.
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Multiple Choice
A) Consumers at restaurants are systematically irrational.
B) Consumers are more interested in maximizing calories per dollar than health per dollar.
C) Restaurants lowered the prices of healthier items, signaling to consumers that they are less appealing.
D) Restaurants cut portion sizes on all items to reduce calorie counts.
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Multiple Choice
A) It is the same as usefulness.
B) Total utility diminishes as soon as additional units of a good are consumed.
C) Utility is objectively determined, meaning a good should provide the same satisfaction to whomever consumes it.
D) Utility is difficult to measure quantitatively.
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True/False
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Multiple Choice
A) 5
B) 10
C) 20
D) 40
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Multiple Choice
A) $0.75.
B) $1.00.
C) $3.00.
D) $4.50.
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Multiple Choice
A) increase consumption of product X and decrease consumption of product Y.
B) increase consumption of product X and increase consumption of product Y.
C) increase consumption of product Y and decrease consumption of product X.
D) stick with the current consumption mix because it yields maximum utility.
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True/False
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Multiple Choice
A) supply curves slope upward.
B) demand curves slope downward.
C) addicts can never get enough.
D) people will only consume their favorite goods and not try new things.
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Multiple Choice
A) marginal utility of stealing them increases.
B) marginal utility of stealing them decreases.
C) marginal cost of stealing them increases.
D) marginal cost of stealing them decreases.
Correct Answer
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Multiple Choice
A) price of one product has decreased in relation to the other.
B) prices of both products have decreased in the same proportion.
C) consumer's money income has increased and the prices of both products have also increased but proportionately less.
D) consumer's money income has increased but the prices of both products have increased proportionately more.
Correct Answer
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