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Marginal utility is the accumulation of the total utility from successive units of a good or service consumed.

A) True
B) False

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The utility from a specific product is


A) determined by a consumer's income.
B) determined by the price of the product.
C) a measure of one's preference or taste for it.
D) constant as one consumes more units of it.

E) A) and B)
F) None of the above

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Suppose that football tickets at your university are given away for free and that there are still empty seats for all games.Ignoring all other costs of going to the games, you should continue attending until your


A) total utility stops increasing.
B) marginal utility begins to diminish.
C) marginal utility stops increasing.
D) total utility reaches zero.

E) B) and C)
F) A) and B)

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After eating four slices of pizza, you are offered a fifth slice for free.You turn down the fifth slice.Your refusal indicates that the


A) marginal utility for four pizza slices is negative.
B) total utility for five pizza slices is negative.
C) marginal utility is positive for the fourth slice and negative for the fifth slice.
D) marginal utility for the fourth slice is the largest among all slices.

E) C) and D)
F) None of the above

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C

Assume that Tonya consumes only two products, pizza and potato chips, out of a given budget.Both are normal goods for Tonya.If the price of pizza decreases, then Tonya's consumption of pizza will


A) decrease due to the income effect.
B) decrease due to the substitution effect.
C) increase due to the income effect.
D) increase due to the law of diminishing marginal utility.

E) All of the above
F) A) and D)

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C

Marginal utility is the


A) sensitivity of consumer purchases of a good to changes in the price of that good.
B) change in total utility obtained by consuming one more unit of a good.
C) change in total utility obtained by consuming another unit of a good divided by the change in the price of that good.
D) total utility associated with the consumption of a certain number of units of a good divided by the number of units consumed.

E) B) and C)
F) All of the above

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The consumer demand curve for a product is downsloping because marginal utility is constant when price declines.

A) True
B) False

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The financing of health care through insurance has


A) decreased absolute total expenditures on health care.
B) resulted in consumers directly paying less than the full price of health care.
C) increased the marginal utility of health care services.
D) made no change in health care consumption.

E) A) and D)
F) A) and B)

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The ability of a good or service to satisfy wants is called


A) utility maximization.
B) opportunity cost.
C) revenue potential.
D) utility.

E) B) and C)
F) A) and B)

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Which of the following statements is correct?


A) Marginal utility is the cumulation or summation of total utility.
B) Total utility is the cumulation or summation of marginal utility.
C) Total utility is the product of multiplying price times marginal utility.
D) Total utility is the change in marginal utility as quantity consumed increases.

E) None of the above
F) A) and B)

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(Consider This) When the federal government started requiring restaurants to print calorie counts next to menu items, some people increased their consumption of higher-calorie items.Whichof the following best explains this phenomenon?


A) Consumers at restaurants are systematically irrational.
B) Consumers are more interested in maximizing calories per dollar than health per dollar.
C) Restaurants lowered the prices of healthier items, signaling to consumers that they are less appealing.
D) Restaurants cut portion sizes on all items to reduce calorie counts.

E) A) and D)
F) A) and C)

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Which of the following statements about utility is true?


A) It is the same as usefulness.
B) Total utility diminishes as soon as additional units of a good are consumed.
C) Utility is objectively determined, meaning a good should provide the same satisfaction to whomever consumes it.
D) Utility is difficult to measure quantitatively.

E) A) and C)
F) C) and D)

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Indifference curves are linear, and budget lines are convex to the origin.

A) True
B) False

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If a consumer has an income of $200, the price of X is $5, and the price of Y is $10, what is the maximum quantity of X the consumer is able to purchase?


A) 5
B) 10
C) 20
D) 40

E) C) and D)
F) None of the above

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In spending all his income on beer and pizza, Fred finds that the marginal utility of the last pizza he consumed is 8, and the marginal utility of the last bottle of beer is 4.The price of a bottle of beer is $1.50.If Fred has maximized his utility, the price of pizza must be


A) $0.75.
B) $1.00.
C) $3.00.
D) $4.50.

E) None of the above
F) A) and B)

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A consumer currently spends a given budget on two goods, X and Y, in such quantities that the marginal utility of X is 10 and the marginal utility of Y is 8.The unit priceof X is $5 and the unit price of Y is $2.The utility-maximizing rule suggests that this consumer should


A) increase consumption of product X and decrease consumption of product Y.
B) increase consumption of product X and increase consumption of product Y.
C) increase consumption of product Y and decrease consumption of product X.
D) stick with the current consumption mix because it yields maximum utility.

E) All of the above
F) B) and C)

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An increase in the real income of a consumer is one result from an increase in the price of a product that the consumer is buying.

A) True
B) False

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The law of diminishing marginal utility explains why


A) supply curves slope upward.
B) demand curves slope downward.
C) addicts can never get enough.
D) people will only consume their favorite goods and not try new things.

E) None of the above
F) All of the above

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When DVD players start becoming obsolete then, to potential thieves, the


A) marginal utility of stealing them increases.
B) marginal utility of stealing them decreases.
C) marginal cost of stealing them increases.
D) marginal cost of stealing them decreases.

E) A) and B)
F) A) and C)

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A leftward shift of a consumer's budget line to a position parallel with the original one could indicate that the


A) price of one product has decreased in relation to the other.
B) prices of both products have decreased in the same proportion.
C) consumer's money income has increased and the prices of both products have also increased but proportionately less.
D) consumer's money income has increased but the prices of both products have increased proportionately more.

E) A) and B)
F) C) and D)

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D

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