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Book Binders is a nationwide chain of stores that offers such a huge selection of books at such competitive prices that small, local bookstores struggle to compete with them. Book Binders is best classified as a discount store.

A) True
B) False

Correct Answer

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False

A(n) ________ sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws.


A) department store
B) discount store
C) outlet store
D) specialty store

E) C) and D)
F) All of the above

Correct Answer

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Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide


A) form utility.
B) possession utility.
C) time utility.
D) information utility.

E) None of the above
F) A) and D)

Correct Answer

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According to the box, Online Grocery Shopping, what is Amazon's greatest challenge when it comes to competing against companies offering curbside pickup for online grocery orders at Walmart and Kroger?


A) figuring out the most efficient ways to get groceries to customers' homes
B) figuring out which local grocery stores to buy AmazonFresh products from
C) figuring out where to set up curbside pickups at Amazon distribution centers
D) figuring out where to build Amazon grocery stores around the U.S.

E) None of the above
F) All of the above

Correct Answer

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Specializing in logistics, Miriam, a marketing manager, is likely to focus mainly on managing the flow of goods, and leave issues about how to manage the flow of information to managers in other areas of marketing.

A) True
B) False

Correct Answer

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Warehouse clubs are usually smaller than supermarkets.

A) True
B) False

Correct Answer

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Retailers such as jewelry stores, shoe stores, and bicycle shops are


A) department stores.
B) discount stores.
C) warehouse clubs.
D) specialty stores.

E) All of the above
F) None of the above

Correct Answer

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Jordan is working to find ways to better her company's movement of materials and goods from the warehouse to the factory floor. Jordan is looking into ways of making her firm's ________ more efficient.


A) internal logistics
B) outbound logistics
C) materials handling
D) factory processes

E) None of the above
F) C) and D)

Correct Answer

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Telemarketing is the sale of goods and services by telephone.

A) True
B) False

Correct Answer

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True

________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.


A) Intermodal
B) Multilevel
C) Flexmode
D) LAST (land-air-sea transport)

E) A) and D)
F) B) and D)

Correct Answer

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Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.

A) True
B) False

Correct Answer

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In today's competitive market environment, traditional retailers will need to put more emphasis on providing form and place utility, and less emphasis on service utility.

A) True
B) False

Correct Answer

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Keira owns and operates a home business. Once a month she heads to OfficePRO to buy office supplies for her business. The prices at the OfficePRO are very low, but it does not offer credit or delivery services. OfficePRO is a cash-and-carry wholesaler.

A) True
B) False

Correct Answer

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In multilevel marketing, independent contractors who sell a product can increase their own incomes by recruiting ________ to also sell the product.


A) commissionaires
B) front-men
C) merchant wholesalers
D) downliners

E) B) and C)
F) A) and B)

Correct Answer

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The basic transportation service criteria are speed, cost, dependability, flexibility, frequency, and reach.

A) True
B) False

Correct Answer

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Candy, gum, and popular magazines are usually distributed using a selective distribution strategy.

A) True
B) False

Correct Answer

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Department stores offer a wide variety of products that are sold in separate departments.

A) True
B) False

Correct Answer

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Discount stores and department stores sell different brands of products that are usually priced about the same.

A) True
B) False

Correct Answer

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________ is the sale of goods and services by telephone.


A) Multilevel marketing
B) Teleselling
C) Telemarketing
D) Direct marketing

E) A) and C)
F) B) and C)

Correct Answer

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Miner's Coal Distributors does not mine coal itself, nor does it even store or handle the coal. Instead, Miner's solicits orders for low sulfur coal from other firms, then purchases the required amount from suppliers and directs them to ship the coal to its customers. What is Miner's?


A) drop shipper
B) resource delivery facilitator
C) cash-and-carry wholesaler
D) limited distribution broker

E) A) and B)
F) B) and D)

Correct Answer

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A

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