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Exam 15: Distributing Products

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Question 1

True/False

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Book Binders is a nationwide chain of stores that offers such a huge selection of books at such competitive prices that small, local bookstores struggle to compete with them. Book Binders is best classified as a discount store.

A) True
B) False

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False

Question 2

Multiple Choice

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A(n) ________ sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws.

A) department store
B) discount store
C) outlet store
D) specialty store

E) C) and D)
F) All of the above

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Question 3

Multiple Choice

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Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide

According to the box, Online Grocery Shopping, what is Amazon's greatest challenge when it comes to competing against companies offering curbside pickup for online grocery orders at Walmart and Kroger?

Specializing in logistics, Miriam, a marketing manager, is likely to focus mainly on managing the flow of goods, and leave issues about how to manage the flow of information to managers in other areas of marketing.

Warehouse clubs are usually smaller than supermarkets.

Retailers such as jewelry stores, shoe stores, and bicycle shops are

Jordan is working to find ways to better her company's movement of materials and goods from the warehouse to the factory floor. Jordan is looking into ways of making her firm's ________ more efficient.

Telemarketing is the sale of goods and services by telephone.

________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.

In today's competitive market environment, traditional retailers will need to put more emphasis on providing form and place utility, and less emphasis on service utility.

Keira owns and operates a home business. Once a month she heads to OfficePRO to buy office supplies for her business. The prices at the OfficePRO are very low, but it does not offer credit or delivery services. OfficePRO is a cash-and-carry wholesaler.

In multilevel marketing, independent contractors who sell a product can increase their own incomes by recruiting ________ to also sell the product.

The basic transportation service criteria are speed, cost, dependability, flexibility, frequency, and reach.

Candy, gum, and popular magazines are usually distributed using a selective distribution strategy.

Department stores offer a wide variety of products that are sold in separate departments.

Discount stores and department stores sell different brands of products that are usually priced about the same.

________ is the sale of goods and services by telephone.

Miner's Coal Distributors does not mine coal itself, nor does it even store or handle the coal. Instead, Miner's solicits orders for low sulfur coal from other firms, then purchases the required amount from suppliers and directs them to ship the coal to its customers. What is Miner's?