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Exam 15: Distributing Products

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Question 161

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A(n) ______________ distribution strategy uses only one retail outlet in a given geographic area.

A) selective
B) restrictive
C) exclusive
D) solitary

E) None of the above
F) A) and D)

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Question 162

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Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world. The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas. In less populous areas, Lazario authorizes a single dealer for an entire state or region. The manufacturer of Lazario automobiles is using a(n) ___________ distribution strategy for its product.

A) intensive
B) primary
C) extrinsic
D) exclusive

E) All of the above
F) A) and C)

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Question 163

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Mall owners like to have __________ located along the walkways of their malls, because they create a marketplace type of atmosphere.

A retail sale is a sale to a consumer of products for his or her own use.

Retailers are marketing intermediaries who sell to ultimate consumers.

Sports Coasters sells good-quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Sports Coasters sells using a technique known as:

About 80 percent of all wholesalers are classified as merchant wholesalers.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

Because supply chains are so complex, firms have found it difficult to outsource supply chain management.

Cash-and-carry wholesalers and drop shippers are both classified as limited-function wholesalers.

Some websites are trying to improve their service by providing assistance from a real person.

Warehouse clubs are usually smaller than supermarkets.

Discount stores and department stores sell different brands of products that are usually priced about the same.

Sav-U-More Grocery Store sells a wide range of foods and household supplies to households in Miller's Creek, a suburb of a large city. The store advertises that its prices are much lower than the prices charged by larger supermarket chains in the area. This low-price approach means that Sav-U-More is a classic example of a merchant wholesaler.