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A child is given $4 of pocket money to be spent on either hard candies or chocolates. Chocolates cost 40 cents and hard candies 80 cents each. The marginal utilities derived from each product are as shown in the following table. A child is given $4 of pocket money to be spent on either hard candies or chocolates. Chocolates cost 40 cents and hard candies 80 cents each. The marginal utilities derived from each product are as shown in the following table.   If the child buys either chocolates or hard candies one piece at a time, what will be his first two purchases? A) a hard candy, followed by another hard candy B) a hard candy, followed by a chocolate C) a chocolate, followed by a hard candy D) a chocolate, followed by another chocolate If the child buys either chocolates or hard candies one piece at a time, what will be his first two purchases?


A) a hard candy, followed by another hard candy
B) a hard candy, followed by a chocolate
C) a chocolate, followed by a hard candy
D) a chocolate, followed by another chocolate

E) B) and C)
F) B) and D)

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Utility refers to the


A) satisfaction that a consumer derives from a good or service.
B) rate of decline in a product demand curve.
C) relative scarcity of a product.
D) usefulness of a product.

E) A) and D)
F) A) and C)

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If the quantity of X is measured on the horizontal axis and the quantity of Y on the vertical, then the slope of the budget line is equal to the price of X divided by the price of Y.

A) True
B) False

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Assume initially that the price of X (the quantity of which is measured on the horizontal axis) is $9 and the price of Y (the quantity of which is measured on the vertical axis) is $4. If the price of X now declines to $6, the budget line will


A) be unaffected.
B) shift outward on the vertical axis.
C) shift inward on the horizontal axis.
D) shift outward on the horizontal axis.

E) B) and C)
F) A) and D)

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  In the diagram, A) the consumer is indifferent between points A and B, but neither point maximizes his utility. B) the consumer is indifferent between points A and B, and either point will maximize his utility. C) any combination of X and Y entailing more of Y and less of X than shown at B would be preferred. D) any combination of X and Y entailing more of X and less of Y than shown at A would be preferred. In the diagram,


A) the consumer is indifferent between points A and B, but neither point maximizes his utility.
B) the consumer is indifferent between points A and B, and either point will maximize his utility.
C) any combination of X and Y entailing more of Y and less of X than shown at B would be preferred.
D) any combination of X and Y entailing more of X and less of Y than shown at A would be preferred.

E) A) and B)
F) B) and C)

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Indifference curves are linear, and budget lines are convex to the origin.

A) True
B) False

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The ability of a good or service to satisfy wants is called


A) utility maximization.
B) opportunity cost.
C) revenue potential.
D) utility.

E) B) and D)
F) A) and C)

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If total utility has reached a maximum level, and assuming that diminishing marginal utility already applies, then what will happen as the consumer consumes additional units of the product?


A) Marginal utility of the additional units will be greater than zero.
B) Total utility will turn negative.
C) Marginal utility of the additional units will turn negative.
D) Total utility will increase at a diminishing rate.

E) A) and B)
F) A) and C)

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The utility from a specific product is


A) determined by a consumer's income.
B) determined by the price of the product.
C) a measure of one's preference or taste for it.
D) constant as one consumes more units of it.

E) A) and B)
F) A) and C)

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  Refer to the budget line shown in the diagram. If the consumer's money income is $20, the A) prices of C and D cannot be determined. B) price of C is $2 and the price of D is $4. C) consumer can obtain a combination of 5 units of both C and D. D) price of C is $4 and the price of D is $2. Refer to the budget line shown in the diagram. If the consumer's money income is $20, the


A) prices of C and D cannot be determined.
B) price of C is $2 and the price of D is $4.
C) consumer can obtain a combination of 5 units of both C and D.
D) price of C is $4 and the price of D is $2.

E) A) and B)
F) A) and C)

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When the federal government started requiring restaurants to print calorie counts next to menu items,


A) restaurants changed their prices, systematically lowering prices for healthier items and raising prices for high-calorie entrees.
B) there was no meaningful change in consumption behavior, indicating that marginal utility is driven solely by tastes for the food items and not by health information.
C) consumption of higher calorie items decreased, suggesting consumers' marginal utility for these items dropped.
D) consumption of higher-calorie items increased, contrary to the law's objective.

E) A) and B)
F) C) and D)

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  In the graph, the change in the individual's preferences indicated by a shift from indifference curve A to indifference curve B will result in A) a decrease in demand for good Y. B) no change in the demand for good Y. C) a decrease in demand for good X. D) an increase in demand for good X. In the graph, the change in the individual's preferences indicated by a shift from indifference curve A to indifference curve B will result in


A) a decrease in demand for good Y.
B) no change in the demand for good Y.
C) a decrease in demand for good X.
D) an increase in demand for good X.

E) B) and D)
F) B) and C)

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In deciding what to buy, the consumer will choose the good with the


A) highest marginal utility.
B) lowest price.
C) highest marginal utility-to-price ratio.
D) lowest marginal utility-to-price ratio.

E) A) and B)
F) All of the above

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  Suppose an individual's budget line rotated as shown above. Which of the four pairs of graphs, each showing the demand for Good X and a separate demand for Good Y, is the most consistent with the given change in the top graph? A) pair B B) pair A C) pair C D) pair D Suppose an individual's budget line rotated as shown above. Which of the four pairs of graphs, each showing the demand for Good X and a separate demand for Good Y, is the most consistent with the given change in the top graph?


A) pair B
B) pair A
C) pair C
D) pair D

E) C) and D)
F) B) and D)

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The law of diminishing marginal utility suggests that the total utility that a consumer derives from a product will increase slower and slower as more of the product is consumed.

A) True
B) False

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The income effect explains an exception to the law of demand.

A) True
B) False

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The income of a consumer is $40, the price of A is $2, and the price of B is $6. If the quantity of A is measured vertically, then the slope of the budget line is


A) -3.0.
B) -0.5.
C) -0.33.
D) -2.5.

E) C) and D)
F) All of the above

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Marginal utility is the accumulation of the total utility from successive units of a good or service consumed.

A) True
B) False

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Which of the following is correct?


A) There is no firm mathematical relationship between marginal utility and total utility.
B) Total utility is equal to the change in marginal utility from consuming an additional unit of a product.
C) If marginal utility is diminishing and is a positive amount, total utility will increase.
D) If marginal utility is diminishing, total utility must also be diminishing.

E) A) and B)
F) B) and D)

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A consumer is making purchases of products Alpha and Beta such that the marginal utility of product Alpha is 63 and the marginal utility of product Beta is 40. The price of product Alpha is $9, and the price of product Beta is $5. The utility-maximizing rule suggests that, to stay within a given budget constraint, this consumer should


A) increase consumption of product Alpha and decrease consumption of product Beta.
B) increase consumption of product Beta and increase consumption of product Alpha.
C) increase consumption of product Beta and decrease consumption of product Alpha.
D) make no change in the consumption of Alpha or Beta.

E) B) and C)
F) A) and C)

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