Question 1

Which statement is false ?

Accepted Answer

A)   Twitter accounts with few followers lack credibility.
B)   The quantity of Twitter followers is more important than the quality of the follower profiles.
C)   The 'Suggested People ' feature on Twitter identifies people with similar interest to those profiles currently being followed.
D)   The targeted follow strategy is the most effective way to achieve marketing objectives.
E)   It is important to promote your Twitter profile across other social networks.F) B) and D)
G) B) and C)

Question 2

What type of tweet category is described as "Look at What I've Been Doing"?

Accepted Answer

A)   Classic tweets
B)   Entertainment tweets
C)   Question tweets
D)   Opinion tweets
E)   Picture tweetsF) C) and D)
G) D) and E)

Question 3

What are three considerations for a company when building an effective Twitter channel?

Accepted Answer

1. Do not market too much.
2. Post updat...

Question 4

Odeo was the first microblogging service.

Accepted Answer

A) True 
 B)False

Question 5

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Accepted Answer

A) True 
 B)False  True

Question 6

One should not include links to other social media platforms on a profile page on Twitter.

Accepted Answer

A) True 
 B)False

Question 7

It is considered a best practice for a brand to use its logo as its Twitter avatar.

Accepted Answer

A) True 
 B)False

Question 8

One use of microblogging is to start a discussion or participate in an existing conversation.

Accepted Answer

A) True 
 B)False

Question 9

The best content a brand can provide on Twitter is :

Accepted Answer

A)   t hat which includes photos or links to external content.
B)   i nteresting, fun, and valuable.
C)   v aried and covers multiple topics and themes.
D)   a ppealing to the identified personas.
E)   a  special offer not found anywhere else.F) A) and E)
G) A) and C)

Question 10

What is one disadvantage of the mass follow strategy?

Accepted Answer

A)   It takes a long time to gather followers.
B)   It may require a company to follow its competitors.
C)   It is costly.
D)   Most of the users who follow back are mass marketers and spammers and will not see the tweets.
E)   It requires a much more hands on approach to managing followers.F) A) and C)
G) A) and B)

Question 11

When marketing on Twitter, brands should :

Accepted Answer

A)   a void offering special deals.
B)   e nsure that they provide plenty of product announcements and promotions.
C)   f ocus on relationships.
D)   i gnore feedback and comments from other Twitter users.
E)   n ever retweet.F) A) and E)
G) B) and D) C

Question 12

Why is Twitter a useful channel for building personas?

Accepted Answer

A)   The hashtag is an important tool for identifying personas.
B)   It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
C)   The search function allows a marketer to easily study different users and their interests.
D)   The ability to directly contact users allows marketers to connect with personas directly.
E)   Marketers can develop personas based on the topics most discussed in its Twitter stream.F) A) and D)
G) A) and C)

Question 13

What is the most important element of microblogging?

Accepted Answer

A)   It is found on 'tumblelogs.'
B)   It only occurs on Twitter.
C)   The content must be unique.
D)   It must be short.
E)   It must be developed in conjunction with other social networking sites.F) C) and E)
G) A) and C)

Question 14

Why does Twitter require strong writing skills?

Accepted Answer

A)   It is a social platform that many writers use, so the expectations are higher.
B)   Brands need to find different ways to communicate the same message.
C)   Standing out from a sea of tweets requires creativity.
D)   It requires a brand to be persuasive and interesting in a very limited number of words.
E)   Providing value requires a well-honed ability to communicate clearly.F) A) and B)
G) A) and C)

Question 15

Which of the following is likely to generate the highest click through rate to your Twitter account?

Accepted Answer

A)   Follow me on Twitter.
B)   You should follow me on Twitter here (link)  .
C)   I'm on Twitter.
D)   I need more followers.
E)   You should follow me on Twitter.F) None of the above
G) C) and E)

Question 16

What is one element that is universal across microblogging and social platforms?

Accepted Answer

A)   The marketing objectives.
B)   Peoples' value and interests.
C)   The ability to identify influencers.
D)   Peoples' need for deals.
E)   The ability for a brand to broadcast its marketing message.F) D) and E)
G) B) and D)

Question 17

Microblogs have become a source of :

Accepted Answer

A)   s pecial offers.
B)   n ews and citizen journalism.
C)   s pam.
D)   f ake accounts.
E)   a dvertising.F) All of the above
G) D) and E)

Question 18

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

Accepted Answer

The classic tweet doesn't help a company communicate a product or branding message as effectively as the five other tweet types. It can help create a human voice but should not be used as frequently as the other types of tweets.

Question 19

How does Twitter make other social media tools more effective?

Accepted Answer

A)   It provides a distribution outlet that can reach millions of people.
B)   It has better tracking than other social media channels.
C)   It creates a synergistic relationship between social networks.
D)   As Twitter grows, so does social media usage in general.
E)   Brands are able to grow their other social networks through Twitter.F) C) and D)
G) A) and B)

Question 20

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

Accepted Answer

A) True 
 B)False

Exam 6: Microblogging

Which statement is false ?

Correct AnswerverifiedShow Answer

What type of tweet category is described as "Look at What I've Been Doing"?

Correct AnswerverifiedShow Answer

What are three considerations for a company when building an effective Twitter channel?

Correct Answerverified1. Do not market too much.2. Post updat...View AnswerShow Answer

Odeo was the first microblogging service.

Correct AnswerverifiedShow Answer

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Correct AnswerverifiedTrue

One should not include links to other social media platforms on a profile page on Twitter.

Correct AnswerverifiedShow Answer

It is considered a best practice for a brand to use its logo as its Twitter avatar.

Correct AnswerverifiedShow Answer

One use of microblogging is to start a discussion or participate in an existing conversation.

Correct AnswerverifiedShow Answer

The best content a brand can provide on Twitter is :

Correct AnswerverifiedShow Answer

What is one disadvantage of the mass follow strategy?

Correct AnswerverifiedShow Answer

When marketing on Twitter, brands should :

Correct AnswerverifiedC

Why is Twitter a useful channel for building personas?

Correct AnswerverifiedShow Answer

What is the most important element of microblogging?

Correct AnswerverifiedShow Answer

Why does Twitter require strong writing skills?

Correct AnswerverifiedShow Answer

Which of the following is likely to generate the highest click through rate to your Twitter account?

Correct AnswerverifiedShow Answer

What is one element that is universal across microblogging and social platforms?

Correct AnswerverifiedShow Answer

Microblogs have become a source of :

Correct AnswerverifiedShow Answer

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

Correct AnswerverifiedThe classic tweet doesn't help a company communicate a product or branding message as effectively as the five other tweet types. It can help create a human voice but should not be used as frequently as the other types of tweets.

How does Twitter make other social media tools more effective?

Correct AnswerverifiedShow Answer

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

Correct AnswerverifiedShow Answer

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1. Do not market too much.
2. Post updat...
View Answer

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True

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C

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The classic tweet doesn't help a company communicate a product or branding message as effectively as the five other tweet types. It can help create a human voice but should not be used as frequently as the other types of tweets.

Correct Answer
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Correct Answer
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