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Data visualization tools can help uncover correlations and trends in data that would otherwise go unrecognized.

A) True
B) False

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How would the marketing industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior
B) Analyze customer demographics
C) Predict sales, inventory levels, and distribution
D) Predict hardware failures

E) C) and D)
F) All of the above

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What is data gap analysis?


A) The time it takes for data to be stored or retrieved.
B) The management and oversight of an organization's data assets.
C) The tests and evaluations used to determine compliance with data governance policies to ensure correctness of data.
D) When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps.

E) A) and B)
F) None of the above

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While a traditional data warehouse stores data in files or folders, a data lake uses a flat architecture to store data.

A) True
B) False

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A primary key is a foreign key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.

A) True
B) False

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What is a primary key?


A) A field (or group of fields) that uniquely identifies a given entity in a table
B) A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C) Characteristics or properties of an entity
D) A field (or group of fields) that uniquely identifies a given attribute in a table

E) C) and D)
F) A) and D)

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Explain the business benefits of a data-driven website.

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A data-driven website is an interactive ...

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There are only two main primary traits that help you determine the value of information including timeliness and quality.

A) True
B) False

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Which of the following is not a common form of data mining analysis?


A) Division organization
B) Classification
C) Estimation
D) Clustering

E) C) and D)
F) A) and B)

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In terms of big data what is volume?


A) Includes different forms of structured and unstructured data.
B) Includes the uncertainty of data, including biases, noise, and abnormalities.
C) Includes the scale of data.
D) Includes the analysis of streaming data as it travels around the Internet.

E) B) and D)
F) B) and C)

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What is fast data?


A) Processes and manages algorithms across many machines in a computing environment.
B) A data value that is numerically distant from most of the other data points in a set of data.
C) Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) The application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value.

E) A) and B)
F) A) and C)

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Define a data warehouse, and provide a few reasons it can make a manager more effective.

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A data warehouse is a logical collection...

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Which of the following would not be considered part of the unique characteristic of high-quality information?


A) Are there any duplicate orders?
B) Are there any duplicate customers?
C) Is aggregate information in agreement with detailed information?
D) Is each transaction and event represented only once in the information?

E) A) and D)
F) A) and C)

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Data latency includes the tests and evaluations used to determine compliance with data governance polices to ensure correctness of data.

A) True
B) False

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Advanced analytics processes and manages algorithms across many machines in a computing environment.

A) True
B) False

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A DBMS provides details about data.

A) True
B) False

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Regression is a statement about what will happen or might happen in the future, for example, predicting future sales or employee turnover.

A) True
B) False

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There are three primary data models for organizing information including the hierarchical, network, and relational database models.

A) True
B) False

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Business analysis is difficult from operational databases. Which of the following is not a reason why?


A) Every department has its own method for recording data.
B) Data stored in operational databases did not allow users direct access.
C) The data is standardized.
D) The data collected is not always useful for intended purposes.

E) A) and B)
F) B) and C)

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What is a collection of data from various sources for the purpose of data processing?


A) Repository.
B) Data warehouse.
C) Data aggregation.
D) Data broker.

E) B) and C)
F) None of the above

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