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Exam 8: Consumer Culture

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Question 1

True/False

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The symbolic meaning of objects affects gift giving from culture to culture.

A) True
B) False

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verified

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Question 2

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Which term refers to penalties associated with performing a nongratifying or culturally inconsistent behaviour?

A) cultural sanctions
B) cultural punishments
C) cultural sentences
D) cultural penance

E) A) and B)
F) A) and C)

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Question 3

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Which term refers to the process of learning by imitating others' behaviour?

Which type of communication is the transfer of information through either the literal spoken or written word?

Which term reflects the values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?

A researcher is interested in conducting a survey in Canada and in Brazil, but she wants each survey to be in each country's native language. So she hires a graduate student from Brazil to translate the survey into Portuguese and hires another one to translate it back into English to ensure that the two surveys share the same meaning. What does using this technique, called back translation, help researchers to ensure?

Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family.

Define cultural norm and cultural sanction. Discuss the cultural norms and sanctions regarding behaviour on social networking sites such as Facebook and Twitter.

In Canada it is expected that people attending a funeral wear dark colours, but in Japan they are expected to wear white. Which term refers to these expectations regarding the appropriate behaviour in a given situation?

What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?

The primary function of culture is to facilitate communication among members of that culture.

Which term refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins?

Rules that specify the appropriate behaviour in a given situation within a specific culture are called cultural standards.

An Asian consumer who responds to a sales appeal with "yes" is definitely indicating agreement and readiness to purchase.

Many French people believe that French wine is superior to wine produced in any other country. What is this an example of?

Which of the following is NOT a function performed by culture?

Nonverbal communication is information passed through some nonverbal act.

In most cultures, individuals committing crimes are punished in some way. What are these punishments examples of?

Etiquette represents the customary mannerisms consumers use in common social situations.

List the fundamental elements of verbal and nonverbal communication. Describe a recent interaction you had with another person and discuss the verbal and nonverbal communication that took place.