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Suppose the price of local cable TV service increased from $16.20 to $19.80 and as a result the number of cable subscribers decreased from 224,000 to 176,000. Along this portion of the demand curve, price elasticity of demand is


A) 0.8.
B) 1.2.
C) 1.6.
D) 8.0.

E) A) and D)
F) B) and C)

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A product that is successfully advertised and has loyal buyers would have a low price-elasticity coefficient.

A) True
B) False

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We would expect the cross elasticity of demand for Pepsi to be greater in relation to other soft drinks than that for soft drinks in general because


A) soft drinks are normal goods.
B) the income effect always exceeds the substitution effect.
C) there are fewer good substitutes for soft drinks as a whole than for Pepsi specifically.
D) there are more good substitutes for soft drinks as a whole than for Pepsi specifically.

E) A) and C)
F) A) and B)

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Which of the following goods will least likely suffer a decline in demand during a recession?


A) dinner at a nice restaurant
B) iPods
C) toothpaste
D) plasma screen and LCD TVs

E) None of the above
F) B) and D)

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The formula for cross elasticity of demand is percentage change in


A) quantity demanded of X/percentage change in price of X.
B) quantity demanded of X/percentage change in income.
C) quantity demanded of X/percentage change in price of Y.
D) price of X/percentage change in quantity demanded of Y.

E) B) and C)
F) A) and D)

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Which of the following is correct?


A) If demand is elastic, an increase in price will increase total revenue.
B) If demand is elastic, a decrease in price will decrease total revenue.
C) If demand is elastic, a decrease in price will increase total revenue.
D) If demand is inelastic, an increase in price will decrease total revenue.

E) B) and C)
F) C) and D)

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For which product is the income elasticity of demand most likely to be negative?


A) computer software
B) used clothing
C) apps for iPads
D) bread

E) A) and D)
F) B) and C)

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Price elasticity of demand is generally


A) greater in the long run than in the short run.
B) greater in the short run than in the long run.
C) the same in both the short run and the long run.
D) greater for "necessities" than it is for "luxuries."

E) A) and B)
F) A) and C)

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The price elasticity of demand for a popular sporting event is 1.2. If the price of a ticket to this event increases by 10 percent, the quantity of tickets demanded will


A) decrease by 8.3 percent.
B) decrease by 12 percent.
C) increase by 12 percent.
D) increase by 8.3 percent.

E) None of the above
F) A) and D)

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If a 10 percent increase in the price of good A results in an increase of 5 percent in the quantity demanded of good B, then it can be concluded that goods A and B are


A) complementary goods.
B) substitute goods.
C) independent goods.
D) normal goods.

E) A) and B)
F) None of the above

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The larger the coefficient of price elasticity of demand for a product, the


A) larger the resulting price change for an increase in supply.
B) more rapid the rate at which the marginal utility of that product diminishes.
C) less competitive will be the industry supplying that product.
D) smaller the resulting price change for an increase in supply.

E) A) and B)
F) B) and C)

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Assume that a 6 percent increase in income in the economy produces a 3 percent increase in the quantity demanded of good X. The coefficient of income elasticity of demand is


A) negative, and therefore X is an inferior good.
B) positive but less than one; therefore X is an inferior good.
C) positive, and therefore X is an inferior good.
D) positive, and therefore X is a normal good.

E) None of the above
F) A) and C)

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The smaller the number of good substitutes for a product, the greater will be the price elasticity of demand for it.

A) True
B) False

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If the price-elasticity coefficient for a product is 0.68 and the seller wants to raise revenues by changing its price, then the seller should cut the price of the product.

A) True
B) False

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The supply of antiques is highly inelastic.Thus,increases in demand would have a small effect on price.

A) True
B) False

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When the price of movie tickets in a certain town was reduced, the movietheaters' revenues did not change. This suggests that the demand for movie tickets in that town has a price- elasticity coefficient of


A) 1.0.
B) greater than 1.
C) 0.5.
D) zero.

E) C) and D)
F) All of the above

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Answer the question on the basis of the following demand schedule. Answer the question on the basis of the following demand schedule.   The price elasticity of demand is unity A)  throughout the entire price range, because the slope of the demand curve is constant. B)  in the $4-$3 price range only. C)  over the entire $3-$1 price range. D)  over the entire $6-$4 price range. The price elasticity of demand is unity


A) throughout the entire price range, because the slope of the demand curve is constant.
B) in the $4-$3 price range only.
C) over the entire $3-$1 price range.
D) over the entire $6-$4 price range.

E) All of the above
F) None of the above

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A cross elasticity of demand coefficient of +2.5 indicates that the two products are substitutes.

A) True
B) False

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The cross elasticity of demand between digital cameras and memory cards is likely to be


A) zero.
B) a negative number.
C) a positive number greater than 1.
D) a positive number between zero and 1.

E) C) and D)
F) A) and C)

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For an increase in demand, the price effect is smallest and the quantity effect is largest


A) when supply is least elastic.
B) in the long run.
C) in the short run.
D) in the immediate market period.

E) All of the above
F) None of the above

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