Question 1

Briefly describe market segmentation.

Accepted Answer

Market segmentation refers to identifyin...

Question 2

Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?

Accepted Answer

A)  Consumers in most developed countries do not sacrifice preferred attributes for lower prices.
B)  Tastes and preferences are becoming more cosmopolitan due to cultural convergence.
C)  Similar product and technical standards across countries help a firm sell the same product worldwide.
D)  The emergence of the global youth segment is evidence of market segments that transcend national borders.
E)  The structure of market segments is extremely similar in various countries.F) C) and D)
G) A) and B)

Question 3

Milly Adams,the marketing manager for Nuance Cosmetics believes that in order for the company to succeed in international markets,it has to address the choices that it has about product attributes,distribution strategy,communication strategy,and pricing strategy in its targeted markets.What is Milly Adams referring to?

Accepted Answer

A)  market imperfections
B)  marketing mix
C)  marketing intermediaries
D)  marketing objectives
E)  marketing planF) C) and E)
G) B) and D)

Question 4

Other things being equal,the rate of new-product development seems to be greater in countries where

Accepted Answer

A)  more money is spent on marketing instead of applied research.
B)  consumers demand cheaper products since they are not affluent.
C)  competition between firms is intense.
D)  pioneering costs outweigh the disadvantages of being a second mover.
E)  a large change in prices of a product only produces a small change in demand.F) A) and B)
G) A) and C)

Question 5

Which of the following is true of price elasticity of demand?

Accepted Answer

A)  The price elasticity of demand is only defined by the competitive conditions in a country.
B)  Demand is said to be inelastic when a large change in price produces a large change in demand.
C)  Demand is said to be elastic when a large change in price produces a small change in demand.
D)  Price elasticity tends to be greater in countries with low income levels.
E)  The elasticity of demand is inversely proportional to the number of competitors offering a particular product.F) C) and D)
G) A) and B)

Question 6

Which of the following is true of price discrimination?

Accepted Answer

A)  It involves charging whatever the market will bear.
B)  In a competitive market,prices may have to be higher than in a market where the firm has a monopoly.
C)  It makes economic sense to charge the same prices in different countries.
D)  It exists whenever consumers in different countries are charged the same price for the same product,irrespective of variations.
E)  It cannot help a company maximize its profits.F) A) and E)
G) B) and D)

Question 7

Which of the following is true of multipoint pricing?

Accepted Answer

A)  It involves aggressive pricing in one market to elicit a competitive response from a rival in another market.
B)  It involves a firm pricing its products at a loss in order to drive out competitors from the market.
C)  It involves buying products at a cheaper rate in one country and selling those at a higher price in another country.
D)  It involves allowing markets to determine the pricing of a product.
E)  It involves pricing two similar products at low and high prices in order to boost sales of the lower priced products.F) A) and B)
G) All of the above

Question 8

Cassidy Boeheim,the international sales manager for Knoll Home Products is trying to determine the channel length for Brazil,a market that the company hopes to enter.Which of the following is the most important determinant of channel length?

Accepted Answer

A)  degree to which the retail system is fragmented
B)  increase in car ownership and two-income households
C)  level of consolidation in the global retail industry
D)  amount of difference between product or technical standards
E)  level of economic development of a countryF) D) and E)
G) A) and E)

Question 9

_____ is/are an element of a firm's marketing mix.

Accepted Answer

A)  Product attributes
B)  Employee management
C)  Customer service
D)  Population demographics
E)  Domestic competitionF) A) and B)
G) A) and E)

Question 10

A measure of the responsiveness of demand for a product to changes in price is known as

Accepted Answer

A)  the demand to price ratio.
B)  demand and price dynamics.
C)  price-demand rigidity.
D)  demand function of pricing.
E)  price elasticity of demand.F) B) and E)
G) A) and B)

Question 11

Briefly describe predatory pricing and multipoint pricing strategy.

Accepted Answer

Predatory pricing is the use of price as...

Question 12

A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.

Accepted Answer

A) True 
 B)False

Question 13

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is an advantage of longer distribution channels?

Accepted Answer

A)  decreased profit margins
B)  lower markups
C)  lower product prices
D)  reduced selling costs in concentrated retail sectors
E)  greater market accessF) All of the above
G) None of the above

Question 15

In terms of the differences between countries with respect to distribution systems,there is a tendency for lesser retail concentration in developed countries.

Accepted Answer

A) True 
 B)False

Question 16

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Accepted Answer

Cultural barriers can make it difficult ...

Question 17

Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources.

Accepted Answer

A) True 
 B)False

Question 18

The United States has a very concentrated retail market with a few large national chains dominating the market.Which of the following is a factor that has contributed to greater retail concentration in a developed country like the United States?

Accepted Answer

A)  tradition of established local neighborhood stores
B)  increase in car ownership
C)  retail system that encourages long channel length
D)  increase in the number of single-income households
E)  increase in the population densityF) All of the above
G) B) and E)

Question 19

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Accepted Answer

A)  Global corporations consider the world to consist of distinct and unique entities.
B)  Global corporations operate at low relative costs.
C)  Global corporations operate from a single country.
D)  Global corporations adjust their products and practices to suit each country.
E)  Global corporations are in danger of losing out to small businesses.F) A) and D)
G) A) and C)

Question 20

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Accepted Answer

Marketing mix is a term that describes t...

Exam 16: Global Marketing and Research and Development

Other things being equal,the rate of new-product development seems to be greater in countries where

Correct Answer
verified

Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?

Correct Answer
verified

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct Answer
verified

Correct Answer
verified

The United States has a very concentrated retail market with a few large national chains dominating the market.Which of the following is a factor that has contributed to greater retail concentration in a developed country like the United States?

Correct Answer
verified

Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources.

Correct Answer
verified

Cassidy Boeheim,the international sales manager for Knoll Home Products is trying to determine the channel length for Brazil,a market that the company hopes to enter.Which of the following is the most important determinant of channel length?

Correct Answer
verified

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Correct Answer
verified

Which of the following is true of price discrimination?

Correct Answer
verified

A measure of the responsiveness of demand for a product to changes in price is known as

Correct Answer
verified

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Correct Answer
verified
Cultural barriers can make it difficult ...
View Answer

Briefly describe market segmentation.

Correct Answer
verified
Market segmentation refers to identifyin...
View Answer

Briefly describe predatory pricing and multipoint pricing strategy.

Correct Answer
verified
Predatory pricing is the use of price as...
View Answer

Which of the following is an advantage of longer distribution channels?

Correct Answer
verified

Which of the following is true of multipoint pricing?

Correct Answer
verified

A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.

Correct Answer
verified

Which of the following is true of price elasticity of demand?

Correct Answer
verified

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Correct Answer
verified
Marketing mix is a term that describes t...
View Answer

_____ is/are an element of a firm's marketing mix.

Correct Answer
verified

In terms of the differences between countries with respect to distribution systems,there is a tendency for lesser retail concentration in developed countries.

Correct Answer
verified

Exam 16: Global Marketing and Research and Development

Other things being equal,the rate of new-product development seems to be greater in countries where

Correct AnswerverifiedShow Answer

Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?

Correct AnswerverifiedShow Answer

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The United States has a very concentrated retail market with a few large national chains dominating the market.Which of the following is a factor that has contributed to greater retail concentration in a developed country like the United States?

Correct AnswerverifiedShow Answer

Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources.

Correct AnswerverifiedShow Answer

Cassidy Boeheim,the international sales manager for Knoll Home Products is trying to determine the channel length for Brazil,a market that the company hopes to enter.Which of the following is the most important determinant of channel length?

Correct AnswerverifiedShow Answer

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Correct AnswerverifiedShow Answer

Which of the following is true of price discrimination?

Correct AnswerverifiedShow Answer

A measure of the responsiveness of demand for a product to changes in price is known as

Correct AnswerverifiedShow Answer

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Correct AnswerverifiedCultural barriers can make it difficult ...View AnswerShow Answer

Briefly describe market segmentation.

Correct AnswerverifiedMarket segmentation refers to identifyin...View AnswerShow Answer

Briefly describe predatory pricing and multipoint pricing strategy.

Correct AnswerverifiedPredatory pricing is the use of price as...View AnswerShow Answer

Which of the following is an advantage of longer distribution channels?

Correct AnswerverifiedShow Answer

Which of the following is true of multipoint pricing?

Correct AnswerverifiedShow Answer

A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.

Correct AnswerverifiedShow Answer

Which of the following is true of price elasticity of demand?

Correct AnswerverifiedShow Answer

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Correct AnswerverifiedMarketing mix is a term that describes t...View AnswerShow Answer

_____ is/are an element of a firm's marketing mix.

Correct AnswerverifiedShow Answer

In terms of the differences between countries with respect to distribution systems,there is a tendency for lesser retail concentration in developed countries.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Cultural barriers can make it difficult ...
View Answer

Correct Answer
verified
Market segmentation refers to identifyin...
View Answer

Correct Answer
verified
Predatory pricing is the use of price as...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketing mix is a term that describes t...
View Answer

Correct Answer
verified

Correct Answer
verified