Question 1

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)   snow shovel
B)   smartphone
C)   gym membership
D)   bracelet
E)   burial insuranceF) A) and B)
G) D) and E)

Question 2

What do a dry cleaning service,an automated car wash,and electric utilities have in common?

Accepted Answer

A)   They are all tangible services.
B)   They are all people-based services.
C)   None of them have problems with idle production capacity.
D)   They never use off-peak pricing.
E)   They are all equipment-based services.F) A) and E)
G) A) and B)

Question 3

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Accepted Answer

A)   convenience product
B)   shopping product
C)   specialty product
D)   unsought product
E)   discretionary productF) B) and E)
G) A) and E)

Question 4

Occasionally,a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Accepted Answer

A)   marketing opportunity.
B)   disruptive innovation.
C)   business threat.
D)   crowdsourcing.
E)   concept test.F) C) and D)
G) A) and E)

Question 5

What do an online travel agency,a limousine service,and music streaming service have in common?

Accepted Answer

A)   They are all strictly tangible services.
B)   They are all people-based services.
C)   None of them have a problem with idle production capacity.
D)   They are all equipment-based services.
E)   They all require skilled operators.F) B) and E)
G) A) and B)

Question 6

Business products refers to

Accepted Answer

A)   products organizations buy that assist in providing other products for resale.
B)   supplies necessary for the day-to-day operations of a business.
C)   ancillary services necessary for the operation of a business.
D)   products that are sold exclusively to for-profit businesses.
E)   products purchased by the ultimate consumer.F) A) and D)
G) D) and E)

Question 7

Services can be classified by their method of delivery.Services such as ATMs,taxis,and airlines are considered

Accepted Answer

A)   government-delivered services.
B)   people-delivered services.
C)   fee-delivered services.
D)   equipment-delivered services.
E)   nonprofit-delivered services.F) None of the above
G) C) and D)

Question 8

What do the U.S.Forest Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Accepted Answer

A)   They are all privately owned companies.
B)   None fit on the service continuum.
C)   They never experience idle production capacity.
D)   Capacity management is not an issue for these organizations.
E)   They are all government agency service providers.F) D) and E)
G) C) and E)

Question 9

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Accepted Answer

A)   continuous innovation
B)   dynamically continuous innovation
C)   discontinuous innovation
D)   insignificant innovation
E)   disruptive innovationF) A) and B)
G) A) and C)

Question 10

In marketing,an idea is

Accepted Answer

A)   a thought that leads to a product or action.
B)   an inspiration that evolved from market research.
C)   an observation about a series of events.
D)   a concept explaining the behavior of an individual or group.
E)   an observation about an individual or group and how they use a service or product.F) A) and D)
G) A) and E)

Question 11

Vivienne,a college student with limited financial resources,was considering the purchase of a new laptop.She visited several office supply and consumer electronics stores,searching for the lowest price on a reliable new laptop.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,a laptop was

Accepted Answer

A)   a specialty product.
B)   an unsought product.
C)   a discretionary product.
D)   a shopping product.
E)   a convenience product.F) B) and D)
G) B) and C)

Question 12

Idea generation is the stage in the new-product development process that

Accepted Answer

A)   develops a pool of concepts to serve as candidates for new products.
B)   selects a single concept and scrutinizes it for all potential benefits and flaws.
C)   separates ideas into two categories: consumer-oriented and organization-oriented.
D)   requires the organization to perform a SWOT analysis and an environmental scan.
E)   consists of the techniques used to screen and reject those ideas that have no merit.F) A) and D)
G) B) and E)

Question 13

A newly invented apple peeling and coring machine for the consumer market would be considered

Accepted Answer

A)   a shopping product.
B)   a convenience product.
C)   a specialty product.
D)   an unsought product.
E)   a discretionary product.F) D) and E)
G) A) and E)

Question 14

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba...

Question 15

One of the two organization-related problems of inertia that can cause new-product failures is

Accepted Answer

A)   poor product quality.
B)   encountering the "not-invented-here" problem.
C)   poor execution of the marketing mix.
D)   bad timing.
E)   incomplete market and product protocol.F) B) and C)
G) A) and E)

Question 16

Which of the following is a government agency that provides a service?

Accepted Answer

A)   SterileFeral
B)   American Red Cross
C)   Home Depot
D)   United States Postal Service
E)   Chase BankF) B) and C)
G) B) and E)

Question 17

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that...

Question 18

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie also was made widely available in video stores,via Netflix,and on DVD/Blu-ray.What type(s)of consumer product is this movie?
 Explain your answer.

Accepted Answer

Student answers may vary,but all should ...

Question 19

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   new-product strategy development
D)   business analysis
E)   developmentF) A) and C)
G) All of the above

Question 20

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Accepted Answer

A)   Time to market
B)   Parallel development
C)   Test marketing
D)   Groupthink
E)   Fast prototypingF) A) and E)
G) B) and C)

Exam 9: Developing New Products and Services

Which of the following is most likely to be an example of an unsought product?

Correct Answer
verified

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Correct Answer
verified

A newly invented apple peeling and coring machine for the consumer market would be considered

Correct Answer
verified

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Correct Answer
verified
The intangibility of services means that...
View Answer

What do an online travel agency,a limousine service,and music streaming service have in common?

Correct Answer
verified

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct Answer
verified

Correct Answer
verified
Student answers may vary,but all should ...
View Answer

In marketing,an idea is

Correct Answer
verified

Describe the three ways services can be classified.

Correct Answer
verified
Services can be classified three ways ba...
View Answer

What do a dry cleaning service,an automated car wash,and electric utilities have in common?

Correct Answer
verified

Which of the following is a government agency that provides a service?

Correct Answer
verified

Idea generation is the stage in the new-product development process that

Correct Answer
verified

Correct Answer
verified

Business products refers to

Correct Answer
verified

Services can be classified by their method of delivery.Services such as ATMs,taxis,and airlines are considered

Correct Answer
verified

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Correct Answer
verified

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Correct Answer
verified

Occasionally,a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Correct Answer
verified

One of the two organization-related problems of inertia that can cause new-product failures is

Correct Answer
verified

What do the U.S.Forest Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Correct Answer
verified

Exam 9: Developing New Products and Services

Which of the following is most likely to be an example of an unsought product?

Correct AnswerverifiedShow Answer

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Correct AnswerverifiedShow Answer

A newly invented apple peeling and coring machine for the consumer market would be considered

Correct AnswerverifiedShow Answer

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Correct AnswerverifiedThe intangibility of services means that...View AnswerShow Answer

What do an online travel agency,a limousine service,and music streaming service have in common?

Correct AnswerverifiedShow Answer

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers may vary,but all should ...View AnswerShow Answer

In marketing,an idea is

Correct AnswerverifiedShow Answer

Describe the three ways services can be classified.

Correct AnswerverifiedServices can be classified three ways ba...View AnswerShow Answer

What do a dry cleaning service,an automated car wash,and electric utilities have in common?

Correct AnswerverifiedShow Answer

Which of the following is a government agency that provides a service?

Correct AnswerverifiedShow Answer

Idea generation is the stage in the new-product development process that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Business products refers to

Correct AnswerverifiedShow Answer

Services can be classified by their method of delivery.Services such as ATMs,taxis,and airlines are considered

Correct AnswerverifiedShow Answer

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Correct AnswerverifiedShow Answer

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Correct AnswerverifiedShow Answer

Occasionally,a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Correct AnswerverifiedShow Answer

One of the two organization-related problems of inertia that can cause new-product failures is

Correct AnswerverifiedShow Answer

What do the U.S.Forest Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The intangibility of services means that...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers may vary,but all should ...
View Answer

Correct Answer
verified

Correct Answer
verified
Services can be classified three ways ba...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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