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Exam 14: Developing and Pricing Goods and Services

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Question 51

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More than any other component of a total product offer,technology has reduced the importance of packaging.

A) True
B) False

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Question 52

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At the concept testing stage,factors such as packaging,branding,ingredients,etc.should be tested to ensure that a product is acceptable to potential consumers.

A) True
B) False

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Question 53

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Firms utilizing an everyday low pricing (EDLP)strategy establish a policy of special sales on a regular basis.

While packaging innovations benefit the consumer,they have vastly increased the workload of retailers.

The rent a firm pays each month for office space is an example of a(n) :

Unsought goods and services fail to provide the benefits consumers expect.

Using a sports or movie celebrity as a spokesperson for your product is an attempt to build favorable:

From the buyer's perspective,which of the following is a benefit of a product with a well known brand name?

Successful firms always try to maintain consistency in the short-run and long-run pricing objectives.

Brand equity refers to those factors that people associate with a specific brand name,such as awareness,perceived quality,and loyalty.

Which of the following would a firm most likely use to differentiate its product?

Beyonce Financial Services purchased several new personal computers and a sophisticated color laser printer for office use.These items would be correctly classified as accessory equipment.

When consumers calculate the value of a product,they look at the benefits and then subtract the cost.

Consumer goods and services are generally classified into four specific categories.What are the four categories,and how do they differ? Illustrate by giving examples of products that are often included in each category.

Dutch owns and operates a small pizzeria that competes with a variety of other restaurants offering pizza on their menus.His largest competitors are large nationally known organizations.The small size of Dutch's business prevents him from successfully utilizing a product differentiation strategy.

The strategy of first determining what the market is willing to pay,then subtracting a desired profit margin to determine a desired cost of production is called:

Fast-food organizations must constantly monitor all sources of information for new product ideas.

Which of the following are products consumers buy after comparing quality,price,and style from a variety of sellers?

In order for product differentiation to be effective,real product differences must be identified so that one product is clearly better than others.

A shopping good for one consumer could be a specialty good for another consumer.